(This post is a continuation in our series of how to make and sell your own lights)
Starting your own business making custom lighting is hard. Let’s get that out of the way first. There are quite literally thousands of lighting makers across the globe. And although this article is aimed at makers of lighting here in North America, I’m not just limiting these numbers to those of us based here, that’s because you’re competing on an international stage now. Not only do you have to compete against someone down the block from you, you’ll also be competing against someone from the former Eastern Bloc!
But don’t let the fact that you are competing against global competitors get you down. You can make it in the lighting business, but you aren’t going to make it if you are exactly the same as everyone else. Here are the Three Keys to Starting Your Own Lighting Business and Making it.