Staircase Hell - Photo Dario Garofalo
Every detail of the 25hours in Piazza San Paolino has been carefully chosen, creating a unique experience tied to Dante Alighieri’s immortal work. Our Creative-Tubes are also part of it.
The decorative flair of Paola Navone and the Otto Studio team is at the heart of the project that transformed the imposing “Monte de’ Pegni” – the historic Loan Company of the Cassa di Risparmio di Firenze – into a sequence of stunning, pop-style sets inspired by the Divine Comedy.
The distinctive feature of the 25hours hotels chain, according to the vision of its founder Christoph Hoffman, is the choice of a unique and strongly themed concept for each new hotel.
And naturally, the decision to open a hotel in Florence made it almost inevitable to represent Dante’s dichotomy between Paradise and Inferno.
The project involved more than 170 rooms and the common areas of the complex, covering a surface of 10,750 square meters. Creative-Cables played a key role in two of the hotel's common spaces, both vibrant and Inferno-themed.
Extraordinary staircases
Staircase Hell - Courtyards photo
Dozens of meters of Creative-Tubes, in RM09 bright red, adorn the staircase, twisted and intertwined to create a luminous sculpture. The Creative-Cables system, combining the aesthetics of fabric sheathing with the practicality of a true external wall system, is reinvented in this installation where bold colors and intricate tangles take center stage.
Waiting for the elevator…
A textbook use of Creative-Tubes was made in the elevator waiting area, where a true surface-mounted system worth admiring was created. Far from the usual plastic raceways and the rigidity of metal tubes, the electrical system is on display and the red of the Creative-Tubes creates a sharp contrast with the industrial-style ceiling, the metal connectors, and the porcelain-effect light bulbs. Ceiling canopies, junction boxes, tube clamps—for a system that combines great charm with extreme practicality.
