The Creative Cables Store on Via Mazzini in Turin.
A simple idea. A dramatic result. The Creative Cables store in Turin is the first to get a makeover with the new concept, lighting up a visual story made of boxes, light, and creativity.
Each lamp now has its own dedicated space: a corner designed to highlight its design, showcase its details, and tell its story. A setup that is an invitation to explore, imagine, and create.
The concept? The same one that wowed the crowd at the Salone del Mobile 2025. At the Creative Cables booth at the Salone, each lamp had its own box. This was a deliberate design choice, meant to put the spotlight on the light itself and give each creation the stage it deserves. Now, this logic comes to life permanently: the store transforms into a modular gallery, where every lamp is its own world.
The Creative Cables booth at Euroluce 2025
The new layout makes the path more intuitive, the experience more engaging, and inspiration always within sight. The boxes create a visual rhythm that sparks imagination and helps you instantly grasp the aesthetics and functionality of each product. The result is a store that is increasingly a showroom, ideas lab, and exhibition space where light is presented in an even clearer, more accessible, and captivating way.
